In 1931, a Hokkaido souvenir fair was held at the Hokkaido Bussan-kan (product center) in Sapporo. The products exhibited at the fair were well-known confectionery, processed marine products, processed agricultural products, and woodcrafts. Even now, these are the same top-four genres in Hokkaido.
In 1937, a Hokkaido tourism exhibition was held in Tokyo, and the demonstration and sale of Ainu woodcrafts took place as part of a large-scale tourism promotion by the Tokyo Railway Bureau. The highlight of such promotion was the planning of the 1940 Sapporo Winter Olympics – a dream that never came to fruition.
Tourism is an irreplaceable byproduct of peace. In order for the Japanese people to claim back their tourism, they had to pass through a long period of war.