What's new and interesting at KAI?
I would imagine that most everyone has tried a bus tour once or twice in their lives.
In recent years, bus tours are becoming more popular. Some tours add excitement by offering their own special rewards or themes.
As Hokkaido's tourism industry grows, there are a number of issues, such as support for multiple languages. However, I think it would be interesting if there were many bus tours sold in each region of Hokkaido, marketed as appealing 'optional tours'.
For this special edition, we've spoken to bus tour professionals to get the inside story about how to best enjoy these tours. We’ve also held a round-table talk between bus tour developers at various travel agencies, discussing subjects such as product planning, promotion, and the joys and struggles of running bus tours. And, we have also tied up with a travel agency to create some KAI original tours. We'll keep our readers updated about our progress putting together the tours, which are scheduled to operate this autumn.
Words by Ida Yukitaka