A new store opened on the 1st floor of the Akarenga Terrace on October 1st.
This store is the Lazare Diamond Boutique, which offers engagement rings, wedding bands, and more.
Lazare Diamond is a diamond brand from New York with over 100 years of history.
The brilliant diamond cutter Lazare Kaplan uses the "ideal make" which is the perfect proportion for a diamond shining in seven different colors, to cut the diamonds based on the concepts developed by his cousin, the mathematician Marcel Tolkowsky. This ideal and gorgeous cutting technique is the brand's identity that Lazare Diamond continues to rigorously uphold even now, a century later.
“Lazare Diamond offers consulting sales services to help customers find the right ring for their needs. Our products symbolize the happiness of engagement and marriage, so we get great pleasure when our customers have fun choosing rings.”
These are a few words from Kazuko Kato, the store manager. She welcomes customers with a smile as lovely as the jewelry.
Private booths are available in the store so that customers can take their time to discuss their needs.
There are many different types of customers who come to the store, including men who come alone, with their partner, or with their parents to pick out an engagement ring.
All types of customers can take their time to create a ring that they are satisfied with.
“Nowadays, you can compare all kinds of brands on the Internet, but people still come to our store because they want to see the ring in person before making a decision. When two people visit our shop together, the time they take to decide on a ring makes for a happy memory.”
The 4C's of diamond evaluation are carat (weight), color, clarity, and cut (proportion, shape). Lazare Diamond believes in the importance of the cut, and is committed to bringing out the highest level of radiance.
"I've heard customers say they were surprised to see the glow of the ring reflecting off the windshield when they were driving at night."
Lazare's diamonds transform even the tiniest amount of light into tremendous brilliance. The shimmering iridescent light is breathtakingly beautiful.
The engagement rings at Lazare Diamond Boutique are made to order based on your choice of center diamond and design.
Diamonds of 0.18 carats or more are engraved with an ID number and can be personalized with a secret message of up to 14 characters.
"The laser engraving is done on the girdle of the diamond where it does not affect the brilliance. It's difficult to see with the naked eye, but I have included a magnified photo."
A truly one-of-a-kind diamond engraved with an eternal message.
It takes a month to a month and a half from the time the order is placed to the time it is completed, so you need to consult with them well in advance.
The Lazare Diamond Boutique is the only Lazare Diamond location in Hokkaido. It used to be located in Minami 1-jo, but moved to Akarenga Terrace on October 1, 2021.
Kato says, "Akarenga Terrace is directly connected to the underground walkway for easy access, and the Akapla event plaza is right in front of the building. In winter, Akarenga Terrace is illuminated, creating a wonderful atmosphere. There is also a bridal dress store on the 4th floor, so we thought Akarenga Terrace would be convenient for our customers who are looking for bridal items as well."
Many visitors drop by on their way home from work to take a look at the showcase, and since its opening, the number of orders for engagement rings has increased compared to normal.
“Although Lazare Diamond products are also available in department stores and other stores, the Boutique offers many unique items which can only be found here. In addition to rings, we also offer necklaces and other items that make great gifts for Christmas and birthdays, so please feel free to stop by anytime."
Lazare’s diamonds have been captivating people all over the world for more than 100 years.
"They are truly beautiful. No matter how many years I've been working with these diamonds, I still think they're breathtaking."
Kato's sincere words seemed to convey a charm that cannot be completely described.